Designed admin and cashier systems that turned complex business data into real-time insights, enhancing operational visibility and decision-making. I built a scalable enterprise design framework that reduced user flow friction by 32% through streamlined interactions. By leading UX research, I improved user confidence and reduced training time by 12%. I also designed internal tools and an AI-powered brand website platform to accelerate marketing workflows and simplify content management for time-pressed teams.

Led a data-driven redesign of the digital identity experience, unifying fragmented flows with a trust-centered, system-thinking approach. By crafting insight-led MVP identity frameworks, I boosted task success by 15% and secured stakeholder alignment. Through iterative prototyping and A/B testing, I streamlined verification steps from 9.6s to 5.6s, enhancing usability, accessibility, and user confidence across the platform.

Optimized financial task flows by identifying inefficiencies and leveraging journey insights to streamline navigation. Through interaction redesign and gesture-based solutions, I improved efficiency, reducing redundant taps and boosting task completion by 30%. These enhancements increased navigational clarity by 12%, creating a smoother, more intuitive payment experience.

Led usability driven improvements for live support analytics by mapping gaps through contextual inquiries, radar mapping, and mental model analysis. Designed over 50+ responsive prototypes that enhanced accessibility and visual coherence, while usability testing and iterative reviews increased attendee engagement by 31%. Partnering cross-functionally, I refined reusable design patterns that boosted usability by 12%, strengthened the design system, and ensured interface consistency through benchmarking and documentation.