Designing Emotion: Seamless Ticketing & Real-Time Engagement
Researched and redesigned the vendor experience for an event services and ticketing app, improving user flows, boosting usability by 12%, and enhancing usability testing.
Problem
Immer’s live audio events lacked engagement tools, no real way for vendors to understand audience activity. The event flows were cluttered, offered little interaction, and didn’t support the platform’s core goal.
Outcome
I redesigned the event experience by introducing structured Q&A, polls, and clearer ticketing flows, while also crafting vendor-side dashboards that surfaced engagement signals and audience behavior.
My role
UX Designer
Timeline
20 weeks | Internship
Team
4 Designers, 1Product Managers, 2 Developers
TL;DR
Challenge
Live audio events lacked engagement features, no Q&A, no polls, and cluttered new event flows making it hard for vendors to drive interaction or understand audience behavior.
Approach
Conducted stakeholder interviews, rapid user surveys, IA restructuring, and iterative wireframing to design clearer, more engaging event and vendor flows.
Soultuion
Introduced structured Q&A, polls, guided ticketing steps, and a vendor engagement dashboard that visualized user participation in real time.
Result
The event experience became more interactive, intuitive, and vendor-friendly with 22% increase in participation and giving hosts visibility into how users engage.
-tracing the First Step
UNDERSTANDING THE PROBLEM
My goal was to transform Immer into an intuitive and reliable event management platform, with a primary focus on the live participation and user engagement.
There was no single place to get real-time updates, so organizers missed important info like adding co-hosts or special requests.
Objective
Design a centralized hassle-free user-engaging communication hub to streamline communication between organizers and attendees during live sessions
Challenge 01
Implement live Q&A participation audio feed and notifications alert features, making real-time interaction the core value of the platform during events
Reasoning
There was a lack of user engagement during live streaming or event sessions, as hosts couldn't provide vendors with real-time notifications and alerts from attendees, hindering the event experience and requiring a solution that prioritized immediate communication.
Challenge 02
Redesign the vendor host and co-host system while live events are happening, as it requires vendors to constantly monitor multiple users and co-hosts to keep track of user engagement.
Reasoning
There was a lack of coordination tools for managing multiple participants during live sessions, as organizers struggled to effectively monitor audience interactions and delegate responsibilities to co-hosts, hindering efficient event management and seamless collaboration.
-finding the “Why” Behind the Problem
PINPOINTING THE PAIN POINTS
Noted pain points and design gap
Manual Monitoring
Required constant attention to track participant activity during live events, this process felt exhausting and reduced focus.
Limited Engagement Tool
62% of organizers reported difficulty collecting real-time attendee feedback
and lack of interactive features.
Co-Host Coordination
Organizers struggled to delegate tasks to co-hosts during live sessions, no clear permissions structure for different roles
- USABILITY INSIGHTS: WHAT DIDN’T WORK, WHY IT DIDN’T AND WHATS NEXT •
20 Stakeholders were interviewed
Task success
Avg. time per task
User satisfaction score
-transforming feedback into meaningful flow
REFRAMING THE EXPERIENCE
IDEATING USER FINDINGS
CSD Matrix
I used this framework for outlining and visualizing what everyone involved in a project knows (Certainties), hypothesizes (Suppositions), and doesn't know yet (Doubts)
MOSCOW
I used the "MoSCoW method" for project management to prioritize requirements, essentially ranking their importance and indicating which features should be focused on first based on their criticality to the project's success.
Crazy 8's
I used Crazy 8's method to brainstorm best features placement that involves sketching eight ideas in eight minutes to generate new ideas, solve problems and wireframe.
-evaluating the competition
UNDERSTANDING COMPETITOR AND FILLING BUSINESS GAPS
TWITTER X SPACE
Twitter X Spaces offers live audio conversations within its broader social platform.
Users receive updates through follower notifications but lack dedicated tools for event planning, monetization, or performer management.
Immer fills this gap by providing an all-in-one event platform with tools for live coordination, direct booking, audience engagement, and revenue control, built specifically for creators and organizers.
-researching what mattered the most
LETS WALKTHROUGH HOW I UNCOVERED THE UNDERLYING DESIGN FLAWS
“As someone who's more introverted, I didn’t feel comfortable jumping in or asking questions.”
- similar statements by 12 users
Introverted users often felt disengaged during live sessions due to unclear roles and a lack of real-time updates. The absence of a structured, inclusive interface made participation feel intimidating, leading to missed opportunities for interaction and involvement.
It was hard to tell who was actually organizing the session, and I didn’t feel confident jumping in without knowing who was in charge.”
- similar statements by 6 users
The lack of clarity around co-hosts and organizers created confusion during audio chats. Organizers struggled to manage engagement, while participants found it difficult to reference past conversations or fully understand the context leading to a disjointed and less impactful experience.
RECREATED THE EXISTING USER FLOW TO REDUCE STEPS AND
ENHANCE THE OVERALL USER EXPERIENCE
By streamlining the user journey, I simplified task completion by reducing steps, making the process faster and more intuitive. This improvement boosted efficiency and user satisfaction by saving time and minimizing clicks.
-getting through the opportunity
ANALYZING THE FLAW
Users need easy access to chat transcripts for better engagement, while organizers require chat records to analyze feedback and improve future sessions.
Improvement in User Engagement
Providing access to chat transcripts, Q&A, and polls enhances engagement, improves information retention, and boosts user satisfaction.
Better Data for Organizers
Transcripts provide organizers insights into user interactions, helping analyze feedback and improve future events.
- AFTER CHANGES METRICS •
20 Stakeholders were interviewed
Task success
Avg. time per task
User satisfaction score
By streamlining the user journey, I simplified task completion by reducing steps, making the process faster and more intuitive. This improvement boosted efficiency and user satisfaction by saving time and minimizing clicks.
Final design outcome
To address user issues, I designed and implemented a polls feature that encourages involvement, fostering a more inclusive and engaging experience, and a dashboard that displays active sessions, enables co-host view in a different element, and integrates notifications for a seamless, unified experience.
‘It was hard to tell who was actually organizing the session, and I didn’t feel confident jumping in without knowing who was in charge.”
- similar statements by 6 users
The lack of clarity around co-hosts and organizers created confusion during audio chats. Organizers struggled to manage engagement, while participants found it difficult to reference past conversations or fully understand the context leading to a disjointed and less impactful experience.
“I was able to focus on the event without constantly worrying about managing the participants, it was a relief to have the tools to keep things organized.”
- Vendor after testing the redesigned host and co-host system
I redesigned the vendor host and co-host system to streamline participant monitoring. I improved communication channels by introducing an automatic transcript feature for live chats, allowing organizers to easily reference past conversations, track key discussions, and efficiently follow up on important points and improving session management.
- where design met impact
FINAL RESULT
12% Increase
User engagement increased as participants could easily reference past conversations, leading to a more seamless experience.
20% Increase
Improved organizer efficiency by 2 times, reducing follow-up time and enhancing discussion tracking.
15% Improvement
Providing access to Polls resulted in increase in user engagement.
22% Increase
Led increase in Live chat participation and a more inclusive environment, improving overall user satisfaction.
- forever curious, always growing
KEY TAKEAWAY AND LEARNINGS
Hierarchy Enhances Clarity
Established a clear visual and functional hierarchy that helped users quickly navigate, reducing cognitive load and improving efficiency.
Information Architecture Matters
Structured data logically eliminated friction and ensured users could navigate seamlessly without confusion.
Decision Simplicity
Reduced the number of actions required for key tasks improved usability, helped me ensuring users weren’t overwhelmed with too many choices
Browse more work
Trust & Security
Designed Security Flow: Smart ID at Shoptaki, boosting usability by 15% and creating engaging interfaces, creating seamless flow
Finance Multipayment hub
Revamped SmartID’s Finance Flow to streamline multi-payment actions, reducing steps by 40% and improving user control across transactions.
x
Research to Live Project design
Designed an POS Admin dashboard that unified orders, analytics, and AI insights helping store owners turn data, reports into effortless business clarity
Designing Emotion: Seamless Ticketing & Real-Time Engagement
Researched and redesigned the vendor experience for an event services and ticketing app, improving user flows, boosting usability by 12%, and enhancing usability testing.
Problem
Immer’s live audio events lacked engagement tools, no real way for vendors to understand audience activity. The event flows were cluttered, offered little interaction, and didn’t support the platform’s core goal.
Outcome
I redesigned the event experience by introducing structured Q&A, polls, and clearer ticketing flows, while also crafting vendor-side dashboards that surfaced engagement signals and audience behavior.
My role
UX Designer
Timeline
20 weeks | Internship
Team
4 Designers, 1Product Managers, 2 Developers
TL;DR
Challenge
Live audio events lacked engagement features, no Q&A, no polls, and cluttered new event flows making it hard for vendors to drive interaction or understand audience behavior.
Approach
Conducted stakeholder interviews, rapid user surveys, IA restructuring, and iterative wireframing to design clearer, more engaging event and vendor flows.
Soultuion
Introduced structured Q&A, polls, guided ticketing steps, and a vendor engagement dashboard that visualized user participation in real time.
Result
The event experience became more interactive, intuitive, and vendor-friendly with 22% increase in participation and giving hosts visibility into how users engage.
-tracing the First Step
UNDERSTANDING THE PROBLEM
My goal was to transform Immer into an intuitive and reliable event management platform, with a primary focus on the live participation and user engagement.
There was no single place to get real-time updates, so organizers missed important info like adding co-hosts or special requests.
Objective
Design a centralized hassle-free user-engaging communication hub to streamline communication between organizers and attendees during live sessions
Challenge 01
Implement live Q&A participation audio feed and notifications alert features, making real-time interaction the core value of the platform during events
Reasoning
There was a lack of user engagement during live streaming or event sessions, as hosts couldn't provide vendors with real-time notifications and alerts from attendees, hindering the event experience and requiring a solution that prioritized immediate communication.
Challenge 02
Redesign the vendor host and co-host system while live events are happening, as it requires vendors to constantly monitor multiple users and co-hosts to keep track of user engagement.
Reasoning
There was a lack of coordination tools for managing multiple participants during live sessions, as organizers struggled to effectively monitor audience interactions and delegate responsibilities to co-hosts, hindering efficient event management and seamless collaboration.
-finding the “Why” Behind the Problem
PINPOINTING THE PAIN POINTS
Noted pain points and design gap
Manual Monitoring
Required constant attention to track participant activity during live events, this process felt exhausting and reduced focus.
Limited Engagement Tool
62% of organizers reported difficulty collecting real-time attendee feedback
and lack of interactive features.
Co-Host Coordination
Organizers struggled to delegate tasks to co-hosts during live sessions, no clear permissions structure for different roles
- USABILITY INSIGHTS: WHAT DIDN’T WORK, WHY IT DIDN’T AND WHATS NEXT •
20 Stakeholders were interviewed
5 Tasks
30 minute session
Moderated testing
Heuristic evaluations
Contextual inquiry
Post-test questionnaires
Task success
Avg. time per task
User satisfaction score
-transforming feedback into meaningful flow
REFRAMING THE EXPERIENCE
IDEATING USER FINDINGS
CSD Matrix
I used this framework for outlining and visualizing what everyone involved in a project knows (Certainties), hypothesizes (Suppositions), and doesn't know yet (Doubts)
MOSCOW
I used the "MoSCoW method" for project management to prioritize requirements, essentially ranking their importance and indicating which features should be focused on first based on their criticality to the project's success.
Crazy 8's
I used Crazy 8's method to brainstorm best features placement that involves sketching eight ideas in eight minutes to generate new ideas, solve problems and wireframe.
-evaluating the competition
UNDERSTANDING COMPETITOR AND FILLING BUSINESS GAPS
TWITTER X SPACE
Twitter X Spaces offers live audio conversations within its broader social platform.
Users receive updates through follower notifications but lack dedicated tools for event planning, monetization, or performer management.
Immer fills this gap by providing an all-in-one event platform with tools for live coordination, direct booking, audience engagement, and revenue control, built specifically for creators and organizers.
-researching what mattered the most
LETS WALKTHROUGH HOW I UNCOVERED THE UNDERLYING DESIGN FLAWS
“As someone who's more introverted, I didn’t feel comfortable jumping in or asking questions.”
- similar statements by 12 users
Introverted users often felt disengaged during live sessions due to unclear roles and a lack of real-time updates. The absence of a structured, inclusive interface made participation feel intimidating, leading to missed opportunities for interaction and involvement.
only option available to speak
//challenge01
It was hard to tell who was actually organizing the session, and I didn’t feel confident jumping in without knowing who was in charge.”
- similar statements by 6 users
The lack of clarity around co-hosts and organizers created confusion during audio chats. Organizers struggled to manage engagement, while participants found it difficult to reference past conversations or fully understand the context leading to a disjointed and less impactful experience.
There was no visual hierarchy hosts, co-hosts, and participants appeared mixed together, causing confusion.
//challenge02
RECREATED THE EXISTING USER FLOW TO REDUCE STEPS AND
ENHANCE THE OVERALL USER EXPERIENCE
By streamlining the user journey, I simplified task completion by reducing steps, making the process faster and more intuitive. This improvement boosted efficiency and user satisfaction by saving time and minimizing clicks.
-getting through the opportunity
ANALYZING THE FLAW
Users need easy access to chat transcripts for better engagement, while organizers require chat records to analyze feedback and improve future sessions.
Improvement in User Engagement
Providing access to chat transcripts, Q&A, and polls enhances engagement, improves information retention, and boosts user satisfaction.
Better Data for Organizers
Transcripts provide organizers insights into user interactions, helping analyze feedback and improve future events.
- AFTER CHANGES METRICS •
20 Stakeholders were interviewed
5 Tasks
30 minute session
Moderated testing
Heuristic evaluations
Contextual inquiry
Post-test questionnaires
Task success
Avg. time per task
User satisfaction score
By streamlining the user journey, I simplified task completion by reducing steps, making the process faster and more intuitive. This improvement boosted efficiency and user satisfaction by saving time and minimizing clicks.
Final design outcome
To address user issues, I designed and implemented a polls feature that encourages involvement, fostering a more inclusive and engaging experience, and a dashboard that displays active sessions, enables co-host view in a different element, and integrates notifications for a seamless, unified experience.
‘It was hard to tell who was actually organizing the session, and I didn’t feel confident jumping in without knowing who was in charge.”
- similar statements by 6 users
The lack of clarity around co-hosts and organizers created confusion during audio chats. Organizers struggled to manage engagement, while participants found it difficult to reference past conversations or fully understand the context leading to a disjointed and less impactful experience.
//solution01
Attendee Side
Added option for Q&A and polls option selection made it easier for introverted users to express
Attendee Side
Easy access to transcripts helped understand different accents and keep track of the conversation effortlessly
Organizers Side
Easily visibility of user engagement and votes
Organizers Side
Added customizable option for Q&A
//solution01//Live Q&A Flow
Organizers Side
Easily identify hosts and co-hosts and manage their roles seamlessly during live sessions.
Organizers Side
Live transcripts
Q&A and Polls Management
Real time data analysis
“I was able to focus on the event without constantly worrying about managing the participants, it was a relief to have the tools to keep things organized.”
- Vendor after testing the redesigned host and co-host system
I redesigned the vendor host and co-host system to streamline participant monitoring. I improved communication channels by introducing an automatic transcript feature for live chats, allowing organizers to easily reference past conversations, track key discussions, and efficiently follow up on important points and improving session management.
//solution02//New Event Flow
Organizers Side
New Event Creation
Adding all minor details
Organizers Side
All security and technical live details
Organizers Side
Final verification and adding Co-hosts
//solution02//New Event Flow//Organizer actions
- where design met impact
FINAL RESULT
12% Increase
User engagement increased as participants could easily reference past conversations, leading to a more seamless experience.
20% Increase
Improved organizer efficiency by 2 times, reducing follow-up time and enhancing discussion tracking.
15% Improvement
Providing access to Polls resulted in increase in user engagement.
22% Increase
Led increase in Live chat participation and a more inclusive environment, improving overall user satisfaction.
- forever curious, always growing
KEY TAKEAWAY AND LEARNINGS
Hierarchy Enhances Clarity
Established a clear visual and functional hierarchy that helped users quickly navigate, reducing cognitive load and improving efficiency.
Information Architecture Matters
Structured data logically eliminated friction and ensured users could navigate seamlessly without confusion.
Decision Simplicity
Reduced the number of actions required for key tasks improved usability, helped me ensuring users weren’t overwhelmed with too many choices
Browse more work
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User Research
B2B
SaaS
Most impactful
Trust & Security
Designed Security Flow: Smart ID at Shoptaki, boosting usability by 15% and creating engaging interfaces, creating seamless flow
Finance Multipayment hub
Revamped SmartID’s Finance Flow to streamline multi-payment actions, reducing steps by 40% and improving user control across transactions.
X
Built Systems
Product designer
POS System
AI
SaaS
Complex Data
B2B
Enterprise
Research to Live Project design
Designed an POS Admin dashboard that unified orders, analytics, and AI insights helping store owners turn data, reports into effortless business clarity
FINAL OUTOCOME
Designing Emotion: Live Audio Chat & Real-Time Engagement
Researched and redesigned the vendor experience for an event services and ticketing app, improving user flows, boosting usability by 12%, and enhancing usability testing.
Problem
Immer’s live audio events lacked engagement tools, no real way for vendors to understand audience activity. The event flows were cluttered, offered little interaction, and didn’t support the platform’s core goal.
Outcome
I redesigned the event experience by introducing structured Q&A, polls, and clearer ticketing flows, while also crafting vendor-side dashboards that surfaced engagement signals and audience behavior.
My role
UX Designer
Timeline
20 weeks | Internship
Team
4 Designers, 1Product Managers, 2 Developers
TL;DR
Challenge
Live audio events lacked engagement features, no Q&A, no polls, and cluttered new event flows making it hard for vendors to drive interaction or understand audience behavior.
Approach
Conducted stakeholder interviews, rapid user surveys, IA restructuring, and iterative wireframing to design clearer, more engaging event and vendor flows.
Soultuion
Introduced structured Q&A, polls, guided ticketing steps, and a vendor engagement dashboard that visualized user participation in real time.
Result
The event experience became more interactive, intuitive, and vendor-friendly with 22% increase in participation and giving hosts visibility into how users engage.
-tracing the First Step
UNDERSTANDING THE PROBLEM
My goal was to transform Immer into an intuitive and reliable event management platform, with a primary focus on the live participation and user engagement.
There was no single place to get real-time updates, so organizers missed important info like adding co-hosts or special requests.
Objective
Design a centralized hassle-free user-engaging communication hub to streamline communication between organizers and attendees during live sessions
Challenge 01
Implement live Q&A participation audio feed and notifications alert features, making real-time interaction the core value of the platform during events
Reasoning
There was a lack of user engagement during live streaming or event sessions, as hosts couldn't provide vendors with real-time notifications and alerts from attendees, hindering the event experience and requiring a solution that prioritized immediate communication.
Challenge 02
Redesign the vendor host and co-host system while live events are happening, as it requires vendors to constantly monitor multiple users and co-hosts to keep track of user engagement.
Reasoning
There was a lack of coordination tools for managing multiple participants during live sessions, as organizers struggled to effectively monitor audience interactions and delegate responsibilities to co-hosts, hindering efficient event management and seamless collaboration.
-finding the “Why” Behind the Problem
PINPOINTING THE PAIN POINTS
Noted pain points and design gap
Manual Monitoring
Required constant attention to track participant activity during live events, this process felt exhausting and reduced focus.
Limited Engagement Tool
62% of organizers reported difficulty collecting real-time attendee feedback
and lack of interactive features.
Co-Host Coordination
Organizers struggled to delegate tasks to co-hosts during live sessions, no clear permissions structure for different roles
- USABILITY INSIGHTS: WHAT DIDN’T WORK, WHY IT DIDN’T AND WHATS NEXT •
20 Stakeholders were interviewed
5 Tasks
30 minute session
Moderated testing
Heuristic evaluations
Contextual inquiry
Post-test questionnaires
Task success
Avg. time per task
User satisfaction score
-transforming feedback into meaningful flow
REFRAMING THE EXPERIENCE
IDEATING USER FINDINGS
CSD Matrix
I used this framework for outlining and visualizing what everyone involved in a project knows (Certainties), hypothesizes (Suppositions), and doesn't know yet (Doubts)
MOSCOW
I used the "MoSCoW method" for project management to prioritize requirements, essentially ranking their importance and indicating which features should be focused on first based on their criticality to the project's success.
Crazy 8's
I used Crazy 8's method to brainstorm best features placement that involves sketching eight ideas in eight minutes to generate new ideas, solve problems and wireframe.
-evaluating the competition
UNDERSTANDING COMPETITOR AND FILLING BUSINESS GAPS
TWITTER X SPACE
Twitter X Spaces offers live audio conversations within its broader social platform.
Users receive updates through follower notifications but lack dedicated tools for event planning, monetization, or performer management.
Immer fills this gap by providing an all-in-one event platform with tools for live coordination, direct booking, audience engagement, and revenue control, built specifically for creators and organizers.
-researching what mattered the most
LETS WALKTHROUGH HOW I UNCOVERED THE UNDERLYING DESIGN FLAWS
“As someone who's more introverted, I didn’t feel comfortable jumping in or asking questions.”
- similar statements by 12 users
Introverted users often felt disengaged during live sessions due to unclear roles and a lack of real-time updates. The absence of a structured, inclusive interface made participation feel intimidating, leading to missed opportunities for interaction and involvement.
only option available to speak
//challenge01
It was hard to tell who was actually organizing the session, and I didn’t feel confident jumping in without knowing who was in charge.”
- similar statements by 6 users
The lack of clarity around co-hosts and organizers created confusion during audio chats. Organizers struggled to manage engagement, while participants found it difficult to reference past conversations or fully understand the context leading to a disjointed and less impactful experience.
There was no visual hierarchy hosts, co-hosts, and participants appeared mixed together, causing confusion.
//challenge02
RECREATED THE EXISTING USER FLOW TO REDUCE STEPS AND
ENHANCE THE OVERALL USER EXPERIENCE
By streamlining the user journey, I simplified task completion by reducing steps, making the process faster and more intuitive. This improvement boosted efficiency and user satisfaction by saving time and minimizing clicks.
-getting through the opportunity
ANALYZING THE FLAW
Users need easy access to chat transcripts for better engagement, while organizers require chat records to analyze feedback and improve future sessions.
Improvement in User Engagement
Providing access to chat transcripts, Q&A, and polls enhances engagement, improves information retention, and boosts user satisfaction.
Better Data for Organizers
Transcripts provide organizers insights into user interactions, helping analyze feedback and improve future events.
- AFTER CHANGES METRICS •
20 Stakeholders were interviewed
5 Tasks
30 minute session
Moderated testing
Heuristic evaluations
Contextual inquiry
Post-test questionnaires
Task success
Avg. time per task
User satisfaction score
By streamlining the user journey, I simplified task completion by reducing steps, making the process faster and more intuitive. This improvement boosted efficiency and user satisfaction by saving time and minimizing clicks.
Final design outcome
To address user issues, I designed and implemented a polls feature that encourages involvement, fostering a more inclusive and engaging experience, and a dashboard that displays active sessions, enables co-host view in a different element, and integrates notifications for a seamless, unified experience.
‘It was hard to tell who was actually organizing the session, and I didn’t feel confident jumping in without knowing who was in charge.”
- similar statements by 6 users
The lack of clarity around co-hosts and organizers created confusion during audio chats. Organizers struggled to manage engagement, while participants found it difficult to reference past conversations or fully understand the context leading to a disjointed and less impactful experience.
//solution01
Attendee Side
Added option for Q&A and polls
Option selection made it easier for introverted users to express
Attendee Side
Easy access to transcripts helped understand different accents and keep track of the conversation effortlessly
Organizers Side
Easily visibility of user engagement and votes
Organizers Side
Added customizable option for Q&A
//solution01//Live Q&A Flow
Organizers Side
Easily identify hosts and co-hosts and manage their roles seamlessly during live sessions.
Organizers Side
Live transcripts
Q&A and Polls Management
Real time data analysis
“I was able to focus on the event without constantly worrying about managing the participants, it was a relief to have the tools to keep things organized.”
- Vendor after testing the redesigned host and co-host system
I redesigned the vendor host and co-host system to streamline participant monitoring. I improved communication channels by introducing an automatic transcript feature for live chats, allowing organizers to easily reference past conversations, track key discussions, and efficiently follow up on important points and improving session management.
//solution02//New Event Flow
Organizers Side
New Event Creation
Adding all minor details
Organizers Side
All security and technical live details
Organizers Side
Final verification and adding Co-hosts
//solution02//New Event Flow//Organizer actions
- where design met impact
FINAL RESULT
12% Increase
User engagement increased as participants could easily reference past conversations, leading to a more seamless experience.
20% Increase
Improved organizer efficiency by 2 times, reducing follow-up time and enhancing discussion tracking.
15% Improvement
Providing access to Polls resulted in increase in user engagement.
22% Increase
Led increase in Live chat participation and a more inclusive environment, improving overall user satisfaction.
- forever curious, always growing
KEY TAKEAWAY AND LEARNINGS
Hierarchy Enhances Clarity
Established a clear visual and functional hierarchy that helped users quickly navigate, reducing cognitive load and improving efficiency.
Information Architecture Matters
Structured data logically eliminated friction and ensured users could navigate seamlessly without confusion.
Decision Simplicity
Reduced the number of actions required for key tasks improved usability, helped me ensuring users weren’t overwhelmed with too many choices
Browse more work
Built Trust
Product designer
User Research
B2B
SaaS
Most impactful
Trust & Security
Designed Security Flow: Smart ID at Shoptaki, boosting usability by 15% and creating engaging interfaces, creating seamless flow
Finance Multipayment hub
Revamped SmartID’s Finance Flow to streamline multi-payment actions, reducing steps by 40% and improving user control across transactions.
X
Built Systems
Product designer
POS System
AI
SaaS
Complex Data
B2B
Enterprise
Research to Live Project design
Designed an POS Admin dashboard that unified orders, analytics, and AI insights helping store owners turn data, reports into effortless business clarity